During the first year the main focus is on developing the knowledge in marketing through modules in marketing strategy and strategic planning, consumer behaviour and market analysis. You will practically apply the knowledge developed during your studies. For example you will take part in developing a marketing plan for a company or an organization. During the first year you will have the opportunity to choose elective courses and internship.
During the second year you are given the opportunity to deepen your knowledge in one other area in the field of business administration. This year also includes a research method module and a module in current trends in business administration research. You will develop your writing, analysis and research skills through writing a master's thesis. During this year it is also possible to study abroad one semester.
A Bachelor's degree (equivalent to a Swedish Kandidatexamen, 180 credits) from an internationally recognised university with a major in Business Administration. Special requirements: 75 credits in Business Administration at Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits in Management, Marketing Accounting and Finance or the equivalent including at least 7,5 credits in Marketing. At the Bachelor level (C-level) a minimum of 15 credits in Business Administration. Statistics or similar 7,5 credits. Proficiency in English equivalent to Swedish upper secondary course English B/6. If you are still working towards your undergraduate degree, you need to include with your application a document from your current University, outlining when you are expected to graduate as well as a course outline for the last semester
You need to complete 120 credit hours to successfully obtain this degree. Please check detail of study units at https://www.umu.se/en/education/master/masters-programme-in-marketing/
This programme is intended for people who are interested in working with strategic marketing and specializing in consumer behaviour and market analysis. After completing the education, you will be able to work with marketing activities at the strategic level. Sustainability and internationalization are an integral part of the educational environment.