Bachelor of Marketing

Full Time

Bachelor of Marketing

Waterford Institute of Technology
  • $ See Details
    1st year fees
  • 240
  • Campus
  • Bachelor
  • 4 years


The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The programme includes lab work, seminars, case studies and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

Admission Requirements

2 subjects: H5 
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7

Courses Units

You need to complete 240 credit hours to successfully obtain this degree. Please check detail of study units at

More Information

Graduates from this Programme have gone on to pursue a wide variety of careers, including careers in marketing, human resource management, accounting, consulting and banking and finance.  A graduate of this degree will be suitable to take up a position at a junior/middle management level in many types of business organisations ranging from small family businesses to multi-national corporations. 

Career Opportunities

You can join one of the following careers:

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