This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
For all Taught Masters Degree (Level 9) programmes, applicants must hold:
An interview may form part of the selection process.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://lit.ie/courses/masters-in-strategic-management-and-marketing
The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.