BBs (Hons) in Business Studies (Digital Marketing)

Full Time

BBs (Hons) in Business Studies (Digital Marketing)

Limerick Institute of Technology
  • $ See Details
    1st year fees
  • 262
  • Campus
  • Bachelor
  • 4 years


Learn Digital Skills for the Digital Age on a new Business Studies degree which allows you to control what you study and how you learn. Building Interactive Apps, Social Media Content writing, Influencer Marketing, Web Analytics, Online sales – this new degree covers all the skills you need to grow your digital career. Create practical, hands-on digital plans, apps, and projects from day one. Meet and work with real and virtual global businesses throughout your degree. Enjoy a full semester of Work Placement in Year 3 and continue working over the Summer if you choose. 

This BBus degree is designed to ensure that you graduate with a wide range of skills to help you choose the career path you want to follow in life. You will assess the impact of digital technology on all types of business scenarios, learn to integrate social media tools into a marketing communications strategy, and effectively use different forms of digital marketing in the development of a global online presence. With a wide range of business subjects and assessments available on this course, students become independent thinkers, developing their own views on society and how to shape the world of digital business into the future.

Admission Requirements

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.                                                             

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

Courses Units

You need to complete 262 credit hours to successfully obtain this degree. Please check detail of study units at

More Information

Successful graduates of this programme are automatically eligible to join our MSc in Digital Marketing and our Master of Business in Strategic Management and Marketing.

Career Opportunities

popular courses