This specialism empowers learners to evaluate the central role of marketing strategy for the growth and development of all organisations. Learners will be required to critically evaluate a range of theoretical marketing concepts and apply them to practical industry realities as they relate to the current business environment. The marketing stream looks to recruiting and retaining customer relationships, as well as increasing frequency of purchase, helping an organisation to sell their products or services in line with the overall strategy and mission of the organisation. The MBA marketing specialism graduate will be empowered to make creative marketing choices which impact on the growth in profitability of brands thus sustaining and increasing an organisations’ market share by creating exchanges which satisfy individual and organisational objectives. The Marketing Institute of Ireland (MII) reviews the impact of marketing from both a macro and micro-economic basis and see the “significant contribution that marketing makes to national economies and individual businesses.
The minimum entry requirements for the Master of Business Administration are:
• Level 8 primary undergraduate honours bachelor degree with a minimum Second Class Second Division classification (2.2) from a recognised third level institution in any discipline from a recognised third level institution (or equivalent); or
• An equivalent professional qualification such as ACCA or CIMA.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
• GMAT examination is a mandatory requirement for all applicants who do not hold an Honours Bachelor Degree (Level 8) with a minimum of second class second division classification.
You need to complete 60 credit hours to successfully obtain this degree. Please check detail of study units at https://www.dbs.ie/course/postgraduate/postgraduate-mba-in-marketing
Continuous assessment is an integral part of many of our taught modules. The weightings attaching to coursework and other forms of continuous assessment vary from module to module to facilitate all learning styles. You will experience a variety of teaching and learning assessment methods including lectures, seminars, tutorials, case studies, group and individual projects, examinations and reports.