The Bachelor of Business (Honours) degree seeks to develop a graduate with the knowledge and skills necessary to function as a marketing professional. Marketing is essential to modern day business and life. It is the process of identifying, anticipating and satisfying customer requirements profitably. It is an area which has become even more exciting as many companies wonder how to best market in digital environments. Social media, smartphones and technology are all playing an important role. This has served to make it a very enriching and engaging career choice, with marketers acting as the public interface of a company and its products. Areas of specialism include digital marketing, social marketing, fashion marketing, and sports marketing, all of which are skills in popular demand.
For admission to a programme, standard applicants must
Leaving Certificate examination in six subjects i.e. H5 in two subjects, and O6/H7 in four other subjects. The six subjects must include Mathematics, and either English or Irish.
You need to complete credit hours to successfully obtain this degree. Please check detail of study units at https://www.cit.ie/course/CR420
First year provides the student with a foundation in core business subjects. The course introduces students to marketing modules from semester one.
In Year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and IT. Throughout both semesters there is an emphasis on communication and some general business topics.
In Year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like market research, retail marketing, and content creation.
In Year 3, students undertake a variety of modules to develop their knowledge of Marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies.